Where do good ideas come from?
I’m fascinated with this question especially since I founded mutantspace skills exchange. Over the last two years, as I’ve been developing the cooperative, I’ve had to learn, from scratch, about the technology behind it, hone in on the ideas that drive it as well as researching into how other people have addressed similar issues by using alternative economic systems. This search has led, in turn, to new ideas, better solutions and I hope, one day, a great idea that will make a significant difference to people. However like Steven Johnson I believe it requires a certain number of factors for this to happen, not least a space in which ideas are free to comingle.
Great ideas are very rarely solo runs or as Johnson might say; a eureka moment.
In this RSA animate Steven Johnson pairs the insight of his bestselling ‘Everything Bad Is Good for You’ and the dazzling erudition of ‘The Ghost Map’ and ‘The Invention of Air’ to ask;
What sparks the flash of brilliance?
How does groundbreaking innovation happen?
Through his expertise in the fields of neurobiology and popular culture, Johnson gives a quick run through of the story of how we generate the ideas that push our careers, our lives, our society, and our culture forward.
Thanks again to the RSA for their great animates
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