Carlotta Cardana’s photographs from ‘Modern Couples’ capture the spirit and vibe of the Mod couples she met after moving to London a number of years ago.
This quintessential British style fascinated the young Italian photographer and she soon found herself getting into its rhythm, its beat and the cool bravura of this wonderful subculture that was born in the 1950′s, peaked in the 1960′s and has continued to flourish over the decades with its modernist, clean sharp look.
Being a Mod is a way of life. It’s more than a style. It’s an immersion into a modern aesthetic that is complete in its totality. And these pictures exemplify that absoluteness. These couples could have stepped out of a time machine. The 21st Century is a distant future to them. Each looks like my parents did 50 years ago. But there they are. Here and now.
It’s extraordinary. Their constructed identities working with each other as well as within the formal structures of Mod culture. There is a beauty about it. A preciseness. A coolness that brings to mind literature, smoky bars and jazz. And it’s this very depth that Cardana explores allowing each couple to pick the location and construct the world out of which they want to appear. Here’s what she has to say about the ongoing project:
While their style is what catches the eye at first, my interest in developing this project goes well beyond their appearance. The subculture and all of its elements – the fashion, the music, the scooters – only provide the framework for this series. From an outsider’s point of view, I am trying to get a glimpse of their identity beyond the “mask” and to portray them for who they are, rather than for what they wear. I decided to focus on couples because I am fascinated by the way their identities blend together to produce something larger than the sum of its parts.